Blog

Product updates, engineering deep dives, and insights on experimentation and UX optimization.

ProductMarch 13, 2026

Introducing Experiment Insights: Results That Explain Themselves

Squoosh experiments now explain the reasoning behind every result — what shoppers noticed, what drove conversions, and what pushed them away, broken down by variant.

ProductMarch 13, 2026

Smarter Synthetic Shoppers, More Accurate Results

We rebuilt how our synthetic shoppers are generated, paired across variants, and how significance is measured, to give you more accurate experiment results.