Analytics Exclusion

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Squoosh synthetic shoppers are automatically blocked from appearing in your analytics. Your GA4, Shopify Analytics, and other reporting dashboards stay clean — no manual filtering needed.

What's blocked

Squoosh prevents synthetic sessions from being counted in all major analytics and advertising platforms, including:

  • Google Analytics (GA4)
  • Shopify Analytics
  • Google Tag Manager
  • Google Ads
  • Meta (Facebook) Pixel
  • Klaviyo
  • Microsoft Clarity
  • Hotjar
  • Amplitude, Mixpanel, Segment, Heap, FullStory
  • Bing, TikTok, Snapchat, and LinkedIn ad pixels

This happens automatically on every experiment — no configuration required.

For the strongest level of protection, you can enable an additional analytics blocker that runs inside the browser during each experiment.

  1. Go to Settings > Advanced
  2. Toggle on Block analytics via browser extension

That's it. Your next experiment will use the enhanced blocker automatically.

When to enable this

We recommend turning this on if you've noticed any synthetic sessions appearing in your analytics reports. It provides an extra layer of protection beyond the default blocking.

FAQ

Will synthetic shoppers show up in my Shopify Analytics?

No. Squoosh blocks all Shopify tracking endpoints so synthetic sessions are never recorded.

Will synthetic shoppers affect my Google Analytics data?

No. GA4 tracking is blocked by default. For extra protection, enable the browser extension in Settings > Advanced.

Do I need to configure anything in GA4 or Shopify?

No. Analytics blocking works out of the box with no setup on your end.

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