Analytics Exclusion
Analytics Exclusion¶
Synthetic shoppers are excluded from your analytics automatically. Your GA4, Shopify, and advertising dashboards will only reflect real customer activity.
No configuration is required.
What's covered¶
Squoosh blocks synthetic sessions from reaching all major analytics and advertising platforms:
| Category | Platforms |
|---|---|
| Web analytics | Google Analytics (GA4), Shopify Analytics, Microsoft Clarity, Hotjar |
| Tag management | Google Tag Manager |
| Advertising | Google Ads, Meta Pixel, Bing Ads, TikTok, Snapchat, LinkedIn |
| Customer data | Klaviyo, Amplitude, Mixpanel, Segment, FullStory, Heap |
This list is updated regularly as new platforms are identified.
Enhanced protection¶
For stronger coverage, you can enable an additional blocker that runs inside the browser during each experiment.
- Go to Settings > Analytics & Privacy
- Toggle on Block analytics via browser extension
Your next experiment will use the enhanced blocker automatically.
Tip
We recommend enabling this if you've noticed any synthetic traffic in your analytics, or if your site uses non-standard tracking setups.
Limitations¶
There are a small number of scenarios where synthetic sessions may still appear in your analytics.
Server-side tracking. Some platforms send analytics data from the server rather than the browser. Since Squoosh operates at the browser level, these events cannot be intercepted. If you see sessions with (not set) geography appearing during an experiment, this is likely the cause. These can be excluded in GA4 using a custom audience filter.
Klaviyo forms. Squoosh blocks Klaviyo tracking to keep your email analytics clean. As a side effect, synthetic shoppers may not interact with Klaviyo-powered popups, signup forms, or back-in-stock alerts. This does not affect your data — the shopper simply skips that step.
Custom analytics proxies. If your site routes tracking through a custom domain instead of the platform's default endpoint, it may not be covered by the default blocklist. Contact support and we'll add it.
FAQ¶
Will synthetic shoppers appear in Shopify Analytics?
No. Shopify tracking is fully blocked.
Will synthetic shoppers affect my GA4 data?
No. GA4 is blocked by default. Enable the browser extension in Settings for additional coverage.
Do I need to set up any filters?
No. Blocking happens before data leaves the browser. There is nothing to configure on the analytics side.
How can I verify it's working?
Check your GA4 Realtime report while an experiment is running. You should not see a corresponding increase in active users. If you do, enable the browser extension and reach out to support.