Conversion Reports¶

A Conversion Report points a small named panel of synthetic shoppers at one page on your site and shows you where the funnel leaks. There is no second version, no winner, and no confidence or lift — it is a single-page diagnostic, not a comparison.

Use a Conversion Report when you want to understand how one page is performing. Use an A/B test when you already have a fix in mind and want to know whether it converts better than what's live.

Conversion Report vs A/B test¶

Your named panel¶

Instead of a large anonymous sample, a Conversion Report sends a small named panel of 10 synthetic shoppers through your funnel. You shape the panel when you set up the report:

• Archetypes — pick from six shopping styles: Budget hunter, Deep researcher, Impulse buyer, Brand loyalist, Skeptic, Gift buyer. Squoosh spreads the 10 shoppers across the styles you select.

Each shopper has a name and a hue. You can watch any one of them individually, so the panel gives you both aggregate signal and individual evidence.

What a finished report shows¶

Squoosh crawls the page you point it at to map the funnel it finds — for example product, add to cart, checkout, confirmation — then sends your named panel through that funnel to find where they drop off. The report reads top to bottom:

• The headline leak. The single step pair where the funnel loses the most shoppers, stated plainly: where the biggest break is, the drop percentage, and how many shoppers completed the funnel.
• What to fix first. Ranked fixes grounded in the real leak and friction, with an impact-versus-effort view to help you prioritize. Create test turns a fix into an A/B test.
• Where it breaks — and who you lose. The funnel step by step — each step a bar with its count and share, the largest consecutive drop tagged Biggest leak. At the leak, the report names who left, the reason each stopped, and a verbatim quote.
• Who it leaks for. A matrix showing how the leak pattern differs across Shopping style, Device, and Traffic source.
• This page over time. How the biggest-leak percentage has changed across prior reports on the same page, so you can see whether the problem is improving.

The report counts only genuine drop-offs. A shopper whose browser session failed is excluded, not reported as a leak.

Run a Conversion Report¶

1. In the sidebar, click Conversion Reports.
2. Click New conversion report.
3. Enter the Target URL — the page you want to diagnose. A Conversion Report never asks for a second version.
4. Under Personas, pick which shopping styles you want in your panel. Squoosh spreads 10 shoppers across the styles you select; the wizard shows the credit cost and estimated time.
5. Under Shopper tasks, review the objectives Squoosh drafted from your page. Edit or remove any task; you need at least one.
6. Click Launch report.

Squoosh crawls the page, assembles the named panel, opens browser sessions, and walks the panel through the funnel. When it finishes, the report opens with the headline leak and the full evidence.

Note: You must calibrate your synthetic shoppers before you can launch. If you haven't, the wizard blocks the launch with Calibrate synthetic shoppers first. See Synthetic shoppers.

Cost and stopping¶

Each Conversion Report costs 20 credits, drawn from your workspace's credit balance. The wizard shows the exact cost and your remaining balance before you launch. See Credits and tests.

The report finishes once the panel has walked the funnel. There's no confidence bar to clear — a Conversion Report is a diagnostic, not a comparison.

What to do after a report¶

A finished report has two actions:

• Re-run report runs the same Conversion Report again on the same page. Useful after you change the page or want to see whether the leak has improved.
• Create test turns a ranked fix into an A/B test, so you can measure the change you make.