Run a Conversion Report¶

A Conversion Report points a small named panel of synthetic shoppers at one page and finds where the funnel leaks. There is no second version, no winner, and no verdict. Use it when you want to know where shoppers drop off before you decide what to change.

Before you start¶

A report renders only if Squoosh finds a multi-step funnel on the page. Point it at a page that leads somewhere — a product page that flows into add-to-cart and checkout, for example — not a static landing page.

Your synthetic shoppers must be calibrated before you can launch. If they aren't, the wizard blocks the launch with Calibrate synthetic shoppers first. See Calibrate synthetic shoppers to set them up.

Run a report¶

1. In the sidebar, click Conversion Reports.
2. Click New conversion report.
3. Enter the Target URL — the page you want to diagnose. Squoosh crawls this page to map the funnel it finds — product, add-to-cart, checkout, confirmation — then sends your panel through it.
4. Under Personas, choose which shopping styles take part. Six are available: Budget hunter, Deep researcher, Impulse buyer, Brand loyalist, Skeptic, Gift buyer. Toggle the styles you want, and Squoosh spreads a fixed panel of 10 shoppers across them. The wizard shows the credit cost and estimated run time.
5. Under Shopper tasks, review the objectives Squoosh drafted from your page. Edit or remove any task. You can launch once at least one remains.
6. Click Launch report.

The builder crawls the funnel, then you pick which shopping styles take part — the panel stays a fixed 10 shoppers.

Squoosh crawls the page, assembles the named panel, opens browser sessions, and walks the panel through the funnel. A forming-panel checklist runs while everything is getting ready. Results fill in as shoppers finish.

What it costs¶

A Conversion Report costs 20 credits. The wizard shows the exact cost before you launch and your balance afterward. A report counts toward your monthly test limit.

If you don't have enough credits, the wizard says so. To top up credits, contact the Squoosh team at support@squoosh.ai.

When a report finishes¶

The report finishes once the panel has walked the funnel. There's no confidence bar to clear — a Conversion Report is a diagnostic, not a comparison.

What you get¶

When the report finishes, it opens to a funnel-leak readout: the step that loses the most shoppers, the funnel broken down step by step, how the leak differs across shopping style and device, ranked fixes, and verbatim quotes from the shoppers who left. See Read a Conversion Report for how to read each part.

From the finished report you can Re-run report to run the same report again on the same page.